Study at one of the leading business schools, backed by over 35 years of experience and consistently top-ranked in prestigious university rankings.
Join the only distance learning programme in the German-speaking world offered by an AACSB-accredited university — a globally recognised mark of excellence among top-tier business schools.
Benefit from one-to-one support through dedicated study coaches and tutors, along with cutting-edge learning materials designed specifically for distance education.
Overview of Master’s degree Digital Marketing Management
Normal study period
four semesters
Start of semester
at any time
Admission requirement
- Bachelor’s degree with at least 50 ECTS credits in business sciences
- At least 10 ECTS credits in quantitative or methodological subjects
- English proficiency (B2)
Qualification
Master of Arts
Language
English
Practice
workshop / research project
Accreditation
Accredited by the Accreditation Council
Tuition fees
Different cost models to choose from
Recognition of prior studies
recognition of prior studies is possible upon application. Our study coaches will advise you on this.
This is what the Master’s degree Digital Marketing Management looks like
The digital marketing master’s online at ISM combines strategic marketing expertise with modern digital tools and communication technologies, preparing you to succeed in today’s fast‑moving digital landscape. You’ll study core subjects such as applied statistics, market research, innovation and strategic management, as well as digital ethics and law. Together, these modules equip you with the analytical skills needed to interpret data, optimise digital strategies, and make informed marketing decisions.
As you progress, you’ll explore topics such as digital marketing strategy, digital communication, customer experience, and the use of advanced marketing tools. Elective modules allow you to tailor your studies to your professional goals, while practical components like the Digital Bootcamp and the Research & Consulting Project enable you to apply your knowledge directly to real‑world scenarios. Designed to meet the standards of the best online master’s programmes in digital marketing and ideal for those pursuing a master’s in digital marketing in Germany, ISM’s flexible online study model lets you learn full‑time or part‑time from any location.
This curriculum provides a sample study plan for the full-time option. Would you like to see the part-time curricula as well?
Find out now in an initial consultation
Your Studies, Your Pace
Whether you choose a full-time programme or a part-time option alongside your job – with a distance learning programme at ISM, you can tailor your education to fit your personal circumstances. You remain fully in control of your time without having to compromise on a high-quality education.
Admission Requirements: Your Path to the Master’s degree Digital Marketing Management
Admission to ISM can be granted through several different paths.
The basis for enrolment is the official admission requirements set by our university. You will need a completed bachelor’s degree with at least 50 ECTS credits in the field of economics or business studies, including 10 ECTS credits in quantitative or methodological subjects. Any missing ECTS credits can be acquired through online bridging courses.
If you are unsure whether you meet the requirements, we are happy to advise you. Simply contact us by telephone or email – we will review your documents and provide you with reliable feedback regarding your individual chances of admission.
1. With A-levels or Advanced Technical College Certificate (Fachabitur)
Do you have the general higher education entrance qualification? Great! Your A-levels are recognised throughout Germany and grant you access to your desired degree programme, regardless of your final grades. You can also start directly with us if you hold a Fachabitur.
2. With a subject-specific higher education entrance qualification
You can get started straight away if your chosen degree programme matches the subject area of your higher education entrance qualification.
3. With an intermediate school-leaving qualification
Studying at ISM is also possible without A-levels! You can start with the following requirements:
• A completed commercial vocational training programme of at least two years and
• Three years of subsequent commercial work experience.
If your vocational training and work experience are not in the commercial field, we offer you the opportunity to take an entrance examination to demonstrate your ability to study.
4. Without an intermediate school-leaving qualification
Studying with us is also possible without an intermediate school-leaving qualification if you meet certain requirements: With a completed vocational training programme of at least two years and three years of work experience, you may begin your studies after successfully passing the entrance examination. However, this option requires a high level of commitment and initiative.
5. With a master craftsman qualification or comparable advanced training
A master craftsman’s certificate or an equivalent advanced qualification opens the door to our Bachelor's degree programmes – please get in touch with us, we will be happy to advise you!
Admission Requirements
Here you can find all the information on admission
Why Choose the Master Digital Marketing Management at ISM?
Maximum Flexibility
Study full-time or part-time – design your studies according to your individual needs.
Personalised Support
Your personal study coach will guide you throughout your programme. experienced tutors are available to help with subject-specific questions in each module.
Schedule a consultation
Renowned University
Over 35 years of experience and top positions in university rankings.
AACSB Accreditation
The only distance learning programme in the German-speaking world to hold this prestigious distinction.
Up-to-Date Learning Materials
All materials are newly developed and based on current real-world examples.
Practical Focus
Workshops and research projects provide a hands-on, practice-oriented education.
Future-Proof Career Field
With a master’s degree you become part of a highly sought-after, future-oriented professional field.
Scientifically Grounded
The distance learning programme is based on the latest scientific research in the field of distance education.
Personal Atmosphere
As a smaller, more personal university, we offer you close support and an individualised learning environment.
Still Have Questions? We're Here for You!
Our academic advisory team is always available to support you with any questions you may have and to help you find the best path into your studies.
Already have all the information you need?
Start now – your dream degree programme is waiting!
Recognition of Prior Learning for the Master’s degree Digital Marketing Management
Have you already started or completed a degree programme or pursued specific continuing education courses? As part of your application – or even in advance – we will review which of your prior achievements can be credited toward your studies at ISM. This allows you to shorten your study duration, reduce tuition fees, and focus directly on new learning content.
We can recognise the following types of prior learning:
- Academic credits from previous university studies (including master’s programmes)
- Further professional qualifications (e.g., Chamber of Industry and Commerce – IHK)
- Several years of relevant professional experience
Please send us the relevant certificates/proof along with a description of the learning content (e.g., module handbook, official curriculum plans) for evaluation.
Shape the future with the Master’s degree Digital Marketing Management
An online master’s in digital marketing gives you the strategic and creative expertise needed to help brands succeed in today’s fast-changing digital landscape. The programme combines data-driven marketing insights with innovative communication techniques, enabling you to understand target audiences, optimise campaigns, and design effective multi-channel strategies. You’ll explore digital consumer behaviour, content creation, marketing analytics, and paid media management, while strengthening your ability to plan and implement impactful digital initiatives.
As a modern master’s in digital marketing delivered via distance learning, the programme emphasises practical application and emerging industry trends, preparing you to shape online communication and lead digital transformation. You’ll graduate equipped to manage global campaigns and create meaningful engagement in an increasingly competitive digital environment.
Prof. Dr. Bakr Fadl
Digital Marketing Management
Prof. Dr. Bakr Fadl is Professor of Entrepreneurship and Innovation Management and Vice President for Transfer, Sustainability, Entrepreneurship and Innovation at ISM. He studied at the Schumpeter School of Business and Economics, where he also completed his doctorate in technology and innovation management. He previously held various management positions, most recently as Managing Director of the TransferAgency at the University of Hamburg, where he promoted the transfer of knowledge between science and practice. "Digital marketing is changing every day - so it is all the more important not only to equip students with the latest knowledge, but also to bring them into direct contact with practitioners. For me, transfer as a course director means making research findings tangible and shaping innovation together with companies.”
Your Master's Student Advisory Service
Marcella Brockerhoff
AACSB accreditation
Currently the only distance learning program in Germany with international AACSB accreditation
Accredited
State recognized
