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M.A. Digital Marketing Management

Digital Marketing Management Master’s – digital skills for future-proof marketing

The digital age has fundamentally changed consumer behaviour. Digital communication channels such as social media platforms enable companies to address target groups more directly and engage them more interactively than ever before. Digital sales channels such as online shops remove spatial boundaries when addressing customers. The increasing digitalisation and globalisation of markets poses marketing challenges for companies. Today, customers expect digital expertise on the part of companies – from a professional social media presence and visibility in search engines to the seamless dovetailing of digital and physical channels in terms of omnichannel management.

Companies need qualified specialists and managers – such as those who have completed the Digital Marketing Management M.A. – who understand and master the digital marketing, communication and media business: to plan and design marketing strategies and activities using digitalisation.

What to expect in your Digital Marketing Management Master’s

The Digital Marketing Management degree programme qualifies you to support companies in mastering their digital challenges. You’ll acquire sound knowledge in the conception of digital marketing strategies and learn which business and revenue models are possible in the online business sector. In addition, the Digital Marketing Management Master’s programme highlights various communication approaches to reach customers via digital channels – from social media and influencer marketing to content marketing and effective storytelling, but also with a targeted look at tools such as audio and messenger marketing and search engine marketing.

A Master’s in Marketing Management by distance learning at a glance

Normal study period

four semesters

Start of semester

at any time

Admission requirement

Bachelor degree that includes at least 50 ECTS units in business sciences. At least 10 ECTS units of those have to have been earned in quantitative or methodological courses and English B2

Qualification

Master of Arts

Language

English

Study locations

100% online studies, location independent or as face-to-face study

Practice

workshop / research project

Accreditation

Accredited by the Accreditation Council

Tuition fees

Different cost models to choose from 

Recognition of prior studies

recognition of prior studies is possible upon application. Our study coaches will advise you on this.

Fancy a look at
the curriculum?

Fancy a look at
the curriculum?

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This curriculum shows an exemplary study plan for the full-time variant. Would you also like to view the part-time curricula?
You can find these in this PDF.

Overview - Costs for a Master's Degree

Fulltime

  • 4  –  Semester
  • 30  –  ECTS per Semester
  • 690 €  –  Enrollment fee
  • 13.170 €  –  Total price
520 €/Month

Part time fast

  • 6  –  Semester
  • 20  –  ECTS per Semester
  • 690 €  –  Enrollment fee
  • 14.010 €  –  Total price
370 €/Month

Part time slow

  • 8  –  Semester
  • 15  –  ECTS per Semester
  • 690 €  –  Enrollment fee
  • 15.090 €  –  Total price
300 €/Month

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The goals of the Digital Marketing Management Master’s

After the Digital Marketing Master’s, you will understand how customers use these digital channels to make purchasing decisions and know the underlying psychological mechanisms that are triggered in the digital environment. The focus of the Online Master’s in Digital Marketing Management is therefore on individual skill development, from the conception of digital marketing strategies and the planning of digital communication channels and content to the operational implementation of digital marketing measures.

Your advantages with a Master Digital Marketing Master’s

With the Digital Marketing Management Master’s from ISM, you will be comprehensively and soundly prepared for positions in the field of digital and online marketing in various industries and companies as well as in consulting. Further advantages:

  • practical relevance and application-oriented distance learning
  • business management knowledge and skills are imparted
  • specialised knowledge of different digital marketing topics throughout the entire marketing process
  • 360° perspective: from the evaluation of digital business models to conceptualisation, operational implementation and monitoring
  • reference to current market developments
  • illustration of theoretical content and contexts using examples and case studies
  • interactive and agile learning environment
  • expert lecturers provide practical insights
  • project-oriented study modules
  • distance learning with a high degree of individual flexibility
The prerequisites for the Master’s in Digital Marketing Management

First and foremost, a key prerequisite for successfully completing the Digital Marketing Management degree programme is a great enthusiasm for digital marketing and all related topics. The Digital Marketing Management M.A. deals with exciting questions such as:

  • Why do companies today pay influencers on social media large sums of money to present their products?
  • Why do followers end up listening to these influencers?
  • How are products bought and consumed today?
  • How does this new behaviour change the emergence of new business models?

A curiosity for the latest trends and developments in digital marketing is a good starting point for successfully completing the Digital Marketing Management degree. Previous knowledge of basic marketing concepts is advantageous. A sound knowledge of the English language is a basic requirement.

Your study program director for
M.A. Digital Marketing Management

Your study program director for M.A. Digital Marketing Management

Prof. Dr. Pascal Bruno

Digital Marketing Management Master

Pascal Bruno is Professor of Digital Marketing and Brand Management at the ISM Campus in Frankfurt. He received his diploma and doctorate in marketing and brand management from the University of Cologne. Prior to his professorship, he held various marketing positions at Opel, where he worked in marketing communications and brand strategy and was involved in the creation and international implementation of 360° marketing campaigns including social media assets and influencer collaborations. Furthermore, Prof. Dr. Pascal Bruno worked as International Marketing Manager in New Business Development at Douglas.

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AACSB accreditation

Currently the only distance learning program in Germany with AACSB accreditation

Accredited

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Approved distance learning courses

Of course, all our study programs bear the seal of quality of the State Central Office for Distance Learning (ZFU).