This degree programme is only available in German. However, we offer Business administration (B.Sc.) in English

Brand & Fashion Management (B.A. Marken- & Modemanagement)

Brand & Fashion Management (B.A. Marken- & Modemanagement)

This degree programme is currently only available in German. However, we offer Business administration (B.Sc.) in English

Brand & Fashion Management (B.A. Marken- & Modemanagement)

Setting creative impulses, creating new trends in fashion and being responsible for management positions in the fashion sector – the fashion management online programme (B.A. Marken- & Modemanagement) at ISM enables you to turn your passion into a profession. You will gain comprehensive insights into the world of fashion, get to know and understand the market and competitive factors, analyse current and international trends and learn how to sell products on various communication channels.

The fashion management online course at ISM combines the disciplines of management, marketing and fashion and provides you with basic management knowledge in the context of the fashion industry.

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Bachelor’s degree Brand & Fashion Management at a Glance

1. Bachelor’s degree Brand & Fashion Management – Your Career Path to the Future
2. This is what the Bachelor’s degree Brand & Fashion Management looks like
3. Overview – Costs for the Bachelor’s degree Brand & Fashion Management
4. Your Benefits in the Bachelor’s degree Brand & Fashion Management at ISM
5. Admission Requirements: Your Path to the Bachelor’s degree Brand & Fashion Management
6. Recognition of Prior Learning for the Bachelor’s degree Brand & Fashion Management
7. Your study programme Director for Bachelor’s degree Brand & Fashion Management (B.A Marken- & Modemanagement)
8. FAQ for Bachelor Brand & Fashion Management

Bachelor’s degree Brand & Fashion Management – Your Career Path to the Future

A Renowned University with Top Rankings

Study at one of the leading business schools, backed by over 35 years of experience and consistently top-ranked in prestigious university rankings.

Exclusive AACSB Accreditation

Join the only distance learning programme in the German-speaking world offered by an AACSB-accredited university — a globally recognised mark of excellence among top-tier business schools.

Personalised and Modern

Benefit from one-to-one support through dedicated study coaches and tutors, along with cutting-edge learning materials designed specifically for distance education.

Overview of Bachelor’s degree Brand & Fashion Management

Normal study period

6 semesters, flexibly divisible

Start of semester

at any time

Qualification

Bachelor of Arts

Language

German

Study locations

100% online studies, location independent or as face-to-face study

Practice

Workshop, Research project, Bachelor thesis

Accreditation

Accredited by the Accreditation Council

Student fees

Different cost models to choose from
To the cost overview

Admission requirement

Here you can find out everything about admission

This is what the Bachelor’s degree Brand & Fashion Management looks like

The fashion management online bachelor’s degree at ISM combines creativity with business expertise in a flexible programme designed for the global fashion industry. You’ll study core subjects such as business administration, marketing, and management while gaining specialised knowledge in fashion branding, trend analysis, product development, and retail management. Supplementary modules in economics, communication, and digital media provide the analytical and strategic tools to navigate this fast-moving sector.

You’ll also explore sustainability, innovation, and consumer behaviour in fashion, preparing you to make informed decisions in a dynamic market. Elective modules let you focus on individual interests – from fashion marketing to brand management online – ensuring your studies suit your goals. Throughout the programme, you’ll strengthen your communication, research, and project management skills.

This curriculum provides a sample study plan for the full-time option. Would you like to see the part-time curricula as well?

Download Sample Study Plan here

Overview – Costs for the Bachelor’s degree Brand & Fashion Management

Fulltime

6 – Semester
30 – ECTS per Semester

300 € – Enrollment fee
300 € – Registration fee Thesis

14.640 € – Total price
(incl. two additional
semesters)

390 €/Month

Part time fast

9 – Semester
20 – ECTS per Semester

300 € – Enrollment fee
300 € – Registration fee Thesis

15.720 € – Total price
(incl. two additional
semesters)

280 €/Month

Part time slow

12 – Semester
15 – ECTS per Semester

300 € – Enrollment fee
300 € – Registration fee Thesis

17.160 € – Total price
(incl. two additional
semesters)

230 €/Month

Find out now in an initial consultation

Do you have detailed questions about the requirements, the content structure or the financing options for distance learning? Feel free to contact us - we will be happy to help you with words and deeds!

Arrange consultation now

Your Benefits in the Bachelor’s degree Brand & Fashion Management at ISM

The bachelor’s degree in fashion management online forms the foundation for your career. If you decide to pursue a distance learning degree at ISM, you’ll benefit from numerous advantages that offer you maximum flexibility and a first-class education:

Trial period during the first four weeks: You have the opportunity to test the concept of distance learning free of charge during the first four weeks. This allows you to make sure that a distance learning programme truly suits you.
Study whenever and wherever you want: All learning materials are available to you digitally. Whether at your desk, on the go, or on the sofa – you decide how your studies fit into your daily life.
Individual support: Our study coaches and support team are available to assist you at any time, to answer your questions and help ensure the success of your studies.
Interactive exercises and exam preparation: Numerous practical assignments, flashcards, and mock exams help you prepare in the best possible way for your exams.
Close contact with lecturers: Our experienced lecturers and tutors support you both academically and practically – so you always stay on top of things and reach your goals.
100% flexible exams: No travel required – all exams are included in the tuition fees and can be taken conveniently online.
2 free additional semesters: If you are unable to earn all the required credit points within the standard period of study (e.g. six semesters for full-time study), you can catch up on the missing coursework during two additional semesters free of charge. This offer applies to every study model.

Your Studies, Your Pace

Whether you choose a full-time programme or a part-time option alongside your job – with a distance learning programme at ISM, you can tailor your education to fit your personal circumstances. You remain fully in control of your time without having to compromise on a high-quality education.

Receive informational materials about the Brand & Fashion Management online programme

Admission Requirements: Your Path to the Bachelor’s degree Brand & Fashion Management

Admission to ISM can be granted through several different paths.
Enrolment is based on the official admission requirements set by our university. Typically, access is granted with a higher education entrance qualification such as a A levels or a subject-specific qualification for a university of applied sciences. If you do not meet any of these requirements, you may be able to qualify through alternative admission routes.

If you're unsure whether you meet the requirements, we’re happy to advise you. Just get in touch with us by phone or email – we’ll review your documents and give you reliable feedback on your eligibility for admission.

Maximum Flexibility

Study full-time or part-time – design your studies according to your individual needs.

Personalised Support

Your personal study coach will guide you throughout your programme. experienced tutors are available to help with subject-specific questions in each module. Schedule a consultation.

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Renowned University

Over 35 years of experience and top positions in university rankings.

AACSB Accreditation

The only distance learning programme in the German-speaking world to hold this prestigious distinction.

Up-to-Date Learning Materials

All materials are newly developed and based on current real-world examples.

Practical Focus

Workshops and research projects provide a hands-on, practice-oriented education.

Future-Proof Career Field

With a bachelor’s degree you become part of a highly sought-after, future-oriented professional field.

Scientifically Grounded

The distance learning programme is based on the latest scientific research in the field of distance education.

Personal Atmosphere

As a smaller, more personal university, we offer you close support and an individualised learning environment.

Still Have Questions? We're Here for You!

Our academic advisory team is always available to support you with any questions you may have and to help you find the best path into your studies.

Already have all the information you need?

Start now – your dream degree programme is waiting!

Apply now!

Recognition of Prior Learning for the Bachelor’s degree Brand & Fashion Management

Have you already started or completed a degree programme, completed a certified vocational training, or pursued specific continuing education courses? As part of your application – or even in advance – we will review which of your prior achievements can be credited toward your studies at ISM. This allows you to shorten your study duration, reduce tuition fees, and focus directly on new learning content.

We can recognise the following types of prior learning:

Academic achievements (e.g., from Bachelor’s or Master’s degree programmes)
Credentials from completed vocational training programmes
Continuing education qualifications (e.g., from the
Chamber of Industry and Commerce – IHK)
Professional work experience

Please send us the relevant certificates/proof along with a description of the learning content (e.g., module handbook, official curriculum plans) for evaluation.

Submit prior credits now

Shape the future of style with the Bachelor’s degree Fashion & Brand Management

By completing the bachelor’s degree in brand management via distance learning, you’ll gain the creative and strategic expertise to lead within the global fashion industry. The programme equips you with a strong understanding of branding, marketing, and business operations while fostering innovation and trend awareness. You’ll develop the skills to manage collections, analyse markets, and shape sustainable fashion strategies for modern brands. As part of one of the best bachelor’s degree programme in fashion management online, this course empowers you to turn your passion for design and creativity into a successful international business career.

Your study programme Director for Bachelor’s degree Brand & Fashion Management (B.A Marken- & Modemanagement)

Prof. Dr. Audrey Mehn

Brand & Fashion Management

Audrey Mehn is Professor of Commerce and Marketing at the ISM Campus in Dortmund and Vice President for Teaching. She studied at the University of Siegen, where she also earned her doctorate. Before joining ISM, she was Head of Global Retail Expansion at HUGO BOSS and Sales Director at business4brands GmbH.

FAQ for Bachelor Brand & Fashion Management

Is the online Fashion Management degree at ISM officially recognised?

Yes, the online Fashion Management degree at ISM is fully recognised and accredited by reputable higher education bodies. ISM also holds AACSB accreditation, an internationally respected mark of excellence achieved by only around 6% of business schools worldwide. This ensures that your qualification is recognised not only in Germany but also internationally. With this strong academic foundation, you can enter the global fashion and branding industry with confidence and credibility.

Is there a numerus clausus (NC) for the Fashion Management online course at ISM?

No – there is no numerus clausus requirement for the fashion management online course at ISM. Unlike traditional universities with limited places, ISM’s flexible online format provides open access for eligible applicants. As long as you meet the general admission requirements, you can enrol without any restrictions related to your final school grades.

Can I study Brand & Fashion Management online while working full-time?

Yes, the fashion management online programme is designed to fit around your professional and personal schedule. The brand management distance learning format enables you to structure your studies at a pace that suits your lifestyle, making it particularly well suited to working professionals. With all course materials and lectures available online around the clock, you can study whenever it fits your schedule. Whether full-time or part-time, this flexible approach allows you to balance your academic progress with your career and personal commitments.

Is it possible to have previous studies or work experience counted towards the degree?

ISM can assess prior learning from various sources, including completed university coursework, recognised vocational training, or relevant professional experience. If approved, these achievements may shorten the duration of your online Fashion Management degree and lower your overall tuition costs. Simply submit your relevant certificates and documents for a complimentary, non-binding evaluation, and each case will be reviewed individually to ensure a fair and transparent outcome.

What makes ISM a strong choice for studying Brand & Fashion Management?

At ISM, the brand management online programme blends creative insight with solid business expertise, equipping you for strategic roles across fashion, branding, and marketing. You’ll benefit from modern digital learning tools as well as individual academic support from experienced lecturers and industry professionals. With more than 35 years of educational excellence and consistently high rankings, ISM offers one of the most established fashion management online courses in Germany. This provides you with a strong foundation to influence future brand and fashion developments on an international level.