This degree programme is only available in German. However, we offer Business administration (B.Sc.) in English

Bachelor in Marketing & Communication online (B.A. Marketing & Kommunikation)

Bachelor in Marketing & Communication online (B.A. Marketing & Kommunikation)

This degree programme is only available in German. However, we offer Business administration (B.Sc.) in English

Bachelor in Marketing & Communication online (B.A. Marketing & Kommunikation)

Analyse customer needs, understand markets, recognise current trends and master the challenges of the advertising industry – the bachelor in marketing online programme encompasses many different disciplines and is therefore particularly versatile.

The distance learning in Marketing & Communication combines business administration and management principles and places them in the context of the communication industries. Sector-specific topics such as digital brand communication, brand management and advertising ensure comprehensive management training at one of the best business schools in Germany. All learning content can be accessed regardless of location, and the modular structure allows you to learn at your own pace. You can study marketing and communication in Germany at the ISM part-time or full-time.

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Bachelor’s degree Marketing & Communication at a Glance

1. Bachelor’s degree Marketing & Communication – Your Career Path to the Future
2. This is what the Bachelor’s degree Marketing & Communication looks like
3. Overview – Costs for the Bachelor’s degree Marketing & Communication
4. Your Benefits in the Bachelor’s degree Marketing & Communication at ISM
5. Admission Requirements: Your Path to the Bachelor’s degree Marketing & Communication
6. Recognition of Prior Learning for the Bachelor’s degree Marketing & Communication
7. Your study programme Director for Bachelor’s degree Marketing & Communication ([B.A] Marketing & Kommunikation)
8. FAQ for Bachelor Marketing & Communication

Bachelor’s degree Marketing & Communication – Your Career Path to the Future

A Renowned University with Top Rankings

Study at one of the leading business schools, backed by over 35 years of experience and consistently top-ranked in prestigious university rankings.

Exclusive AACSB Accreditation

Join the only distance learning programme in the German-speaking world offered by an AACSB-accredited university — a globally recognised mark of excellence among top-tier business schools.

Personalised and Modern

Benefit from one-to-one support through dedicated study coaches and tutors, along with cutting-edge learning materials designed specifically for distance education.

Overview of Bachelor’s degree Marketing & Communication

Normal study period

6 semesters, flexibly divisible

Start of semester

at any time

Qualification

Bachelor of Arts

Language

German

Study locations

100% online studies, location independent or as face-to-face study

Practice

Workshop, Research project, Bachelor thesis

Accreditation

Accredited by the Accreditation Council

Student fees

Different cost models to choose from
To the cost overview

Admission requirement

Here you can find out everything about admission

This is what the Bachelor’s degree in Marketing & Communication looks like

The bachelor’s degree in marketing online at ISM offers a dynamic, practice-oriented curriculum that blends core business knowledge with essential marketing and communication skills. You’ll study management, accounting, and economics while exploring marketing strategy, media production, and corporate communication. Courses in mathematics, statistics, and law enhance your analytical skills, helping you assess markets and consumer behaviour effectively.
As you progress, you’ll develop expertise in advertising, digital brand communication, and identity-based marketing, supported by practical masterclasses on current industry topics. Drawing on ISM’s reputation for high-quality marketing courses in Germany, modules such as business English, scientific writing, and rhetoric prepare you for professional challenges. In your final semesters, you’ll apply your knowledge in workshops and research projects before completing your bachelor’s thesis.

This curriculum provides a sample study plan for the full-time option. Would you like to see the part-time curricula as well?

Download Sample Study Plan here

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This curriculum shows an exemplary study plan for the full-time variant. Would you also like to view the part-time curricula?
You can find these in this PDF.

Overview – Costs for the Bachelor's degree Marketing & Communication

Fulltime

6 – Semester
30 – ECTS per Semester

300 € – Enrollment fee
300 € – Registration fee Thesis

14.640 € – Total price
(incl. two additional
semesters)

390 €/Month

Part time fast

9 – Semester
20 – ECTS per Semester

300 € – Enrollment fee
300 € – Registration fee Thesis

15.720 € – Total price
(incl. two additional
semesters)

280 €/Month

Part time slow

12 – Semester
15 – ECTS per Semester

300 € – Enrollment fee
300 € – Registration fee Thesis

17.160 € – Total price
(incl. two additional
semesters)

230 €/Month

Find out now in an initial consultation

Do you have detailed questions about the requirements, the content structure or the financing options for distance learning? Feel free to contact us - we will be happy to help you with words and deeds!

Arrange consultation now

Your Benefits in the Bachelor’s degree Marketing & Communication at ISM

The online bachelor of business marketing online forms the foundation for your career. If you decide to pursue a distance learning degree at ISM, you’ll benefit from numerous advantages that offer you maximum flexibility and a first-class education:

Trial period during the first four weeks: You have the opportunity to test the concept of distance learning free of charge during the first four weeks. This allows you to make sure that a distance learning programme truly suits you.
Study whenever and wherever you want: All learning materials are available to you digitally. Whether at your desk, on the go, or on the sofa – you decide how your studies fit into your daily life.
Individual support: Our study coaches and support team are available to assist you at any time, to answer your questions and help ensure the success of your studies.
Interactive exercises and exam preparation: Numerous practical assignments, flashcards, and mock exams help you prepare in the best possible way for your exams.
Close contact with lecturers: Our experienced lecturers and tutors support you both academically and practically – so you always stay on top of things and reach your goals.
100% flexible exams: No travel required – all exams are included in the tuition fees and can be taken conveniently online.
2 free additional semesters: If you are unable to earn all the required credit points within the standard period of study (e.g. six semesters for full-time study), you can catch up on the missing coursework during two additional semesters free of charge. This offer applies to every study model.

Your Studies, Your Pace

Whether you choose a full-time programme or a part-time option alongside your job – with a distance learning programme at ISM, you can tailor your education to fit your personal circumstances. You remain fully in control of your time without having to compromise on a high-quality education.

Receive informational materials about the Marketing & Communication online programme

Admission Requirements: Your Path to the Bachelor’s degree Marketing & Communication

Admission to ISM can be granted through several different paths.
Enrolment is based on the official admission requirements set by our university. Typically, access is granted with a higher education entrance qualification such as a A levels or a subject-specific qualification for a university of applied sciences. If you do not meet any of these requirements, you may be able to qualify through alternative admission routes.

If you're unsure whether you meet the requirements, we’re happy to advise you. Just get in touch with us by phone or email – we’ll review your documents and give you reliable feedback on your eligibility for admission.

Maximum Flexibility

Study full-time or part-time – design your studies according to your individual needs.

Personalised Support

Your personal study coach will guide you throughout your programme. experienced tutors are available to help with subject-specific questions in each module. Schedule a consultation.

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Renowned University

Over 35 years of experience and top positions in university rankings.

AACSB Accreditation

The only distance learning programme in the German-speaking world to hold this prestigious distinction.

Up-to-Date Learning Materials

All materials are newly developed and based on current real-world examples.

Practical Focus

Workshops and research projects provide a hands-on, practice-oriented education.

Future-Proof Career Field

With a bachelor’s degree you become part of a highly sought-after, future-oriented professional field.

Scientifically Grounded

The distance learning programme is based on the latest scientific research in the field of distance education.

Personal Atmosphere

As a smaller, more personal university, we offer you close support and an individualised learning environment.

Still Have Questions? We're Here for You!

Our academic advisory team is always available to support you with any questions you may have and to help you find the best path into your studies.

Already have all the information you need?

Start now – your dream degree programme is waiting!

Apply now!

Recognition of Prior Learning for the Bachelor’s degree Marketing & Communication

Have you already started or completed a degree programme, completed a certified vocational training, or pursued specific continuing education courses? As part of your application – or even in advance – we will review which of your prior achievements can be credited toward your studies at ISM. This allows you to shorten your study duration, reduce tuition fees, and focus directly on new learning content.

We can recognise the following types of prior learning:

Academic achievements (e.g., from Bachelor’s or Master’s degree programmes)
Credentials from completed vocational training programmes
Continuing education qualifications (e.g., from the
Chamber of Industry and Commerce – IHK)
Professional work experience

Please send us the relevant certificates/proof along with a description of the learning content (e.g., module handbook, official curriculum plans) for evaluation.

Submit prior credits now

Shape the future of brands with the Bachelor’s degree Marketing & Communication

By completing the bachelor’s degree in marketing online via distance learning, you’ll gain the skills to design impactful campaigns, understand consumer behaviour, and build strong brand identities. The programme equips you for diverse roles where creativity, strategy, and communication come together to drive business success. You’ll develop a solid foundation in marketing strategy, digital communication, and media management, supported by insights into business, economics, and data analysis. As part of one of the best online bachelor’s degree programmes in marketing, this course reflects the quality of leading marketing courses in Germany and empowers you to shape how brands connect with audiences in an ever-evolving digital world.

Your study program director for Marketing & Communication (B.A. Marketing & Kommunikation)

Prof. Dr. Marcus Simon

Marketing & Communication

Marcus Simon is Professor of Marketing and Corporate Communications at the ISM Campus in Munich. He studied German at Saarland University, where he also earned his doctorate. Before working at ISM, he was first an online editor and later a department head at Süddeutscher Verlag. He also works as a PR consultant.

FAQ for Bachelor Marketing & Communication

Why should I study Marketing & Communication at ISM?

ISM is one of Germany’s leading business schools with over 35 years of experience and consistently high rankings. The marketing courses in Germany offered here blend solid business knowledge with creative and innovative approaches, preparing you for diverse roles in marketing, branding, and communication. You’ll benefit from personal academic support, modern digital learning tools, and practical modules designed to reflect current developments in digital marketing.

Is the Bachelor of Business Marketing online officially recognised?

Yes, the Bachelor of Business Marketing online at ISM is officially recognised and accredited by reputable higher education bodies. Your qualification is therefore accepted in Germany and abroad. ISM’s academic excellence is further underlined by its AACSB accreditation — a prestigious global distinction awarded to only about 6% of business schools worldwide. This seal of quality guarantees a high academic standard and strong international credibility for your degree.

Is there a numerus clausus (NC) for the online Bachelor in Marketing & Communication at ISM?

No – the bachelor marketing online programme at ISM does not require a numerus clausus. As long as you meet the official entry requirements, you can begin your studies without worrying about your final grade. ISM’s flexible distance learning format provides open access for eligible applicants, allowing you to start your bachelor’s degree in marketing online at any time without waiting periods or competitive selection processes.

Can previous education or professional experience be credited towards the Bachelor of Marketing & Communication?

Of course. ISM recognises prior achievements such as completed university courses, certified vocational training, or relevant professional experience. These can be credited towards your degree, potentially reducing tuition costs and shortening your overall study duration. Whether your background is in marketing, communication, business, or a related field, your documents will be reviewed individually and transparently – enabling you to focus on the modules that genuinely support your professional development.

How flexible is the study model for the online Bachelor’s degree in Marketing & Communication?

The bachelor’s degree in marketing online at ISM offers maximum flexibility — you may study full-time or part-time, entirely online, and at your own pace. All learning materials, video lectures, and interactive tools are available around the clock, making it easy to balance your studies with work or personal commitments. Whether you want to study marketing in Germany while working or from abroad, the distance learning format adapts to your lifestyle and provides all the digital resources you need for a successful academic path.