Analyse customer needs, understand markets, recognise current trends and master the challenges of the advertising industry – the area of Marketing & Communication encompasses many different disciplines and is therefore particularly versatile. The flexible program at ISM prepares you professionally and comprehensively for the diverse tasks of marketing.
The distance learning in Marketing & Communication (B.A. Marketing & Kommunikation) combines business administration and management principles and places them in the context of the communication industries. Sector-specific topics such as digital brand communication, brand management and advertising ensure comprehensive management training at one of the best Business schools in Germany. You study innovatively, smartly and very flexibly. All learning content can be accessed regardless of location and the modular structure allows you to learn at your own pace. Renowned and experienced professors will accompany you throughout your studies. You can study the distance learning program Marketing & Communication (B.A. Marketing & Kommunikation) part-time or full-time.
You will create or strengthen brands and successfully retain customers. You analyse customer behaviour and needs and, based on this, create marketing strategies that make the company successful. You juggle with an innovative marketing mix and master new media. This is because online and social media marketing are also very important here. Final controlling enables you to react specifically to the rapid changes in the market.
You will gain your know-how for management tasks in marketing in the distance learning program in Marketing Communication (B.A. Marketing & Kommunikation) at ISM, which you will complete after 6 semesters with the academic degree “Bachelor of Arts Marketing & Communication”.
This curriculum shows an exemplary study plan for the full-time variant. Would you also like to view the part-time curricula?
You can find these in this PDF.
Do you have detailed questions about the requirements, the content structure or the financing options for distance learning? Feel free to contact us - we will be happy to help you with words and deeds!
In order to survive successfully in the market, companies today need marketing and communication professionals. There are more and more competitors and the competition is increasing. With a distance learning program in Marketing & Communication (B.A. Marketing & Kommunikation) at ISM, you create the basis for a successful career. Marketing experts are in greater demand than ever. The distance learning Bachelor’s degree in Marketing & Communication (B.A. Marketing & Kommunikation) opens up new opportunities and conveys in-depth knowledge that you can acquire flexibly. Allow us to advise you comprehensively and without obligation. We are always available to answer all of your questions.
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