Analyse customer needs, understand markets, recognise current trends and master the challenges of the advertising industry – the area of Marketing & Communication encompasses many different disciplines and is therefore particularly versatile. The flexible program at ISM prepares you professionally and comprehensively for the diverse tasks of marketing.

The distance learning in Marketing & Communication (B.A. Marketing & Kommunikation) combines business administration and management principles and places them in the context of the communication industries. Sector-specific topics such as digital brand communication, brand management and advertising ensure comprehensive management training at one of the best Business schools in Germany. You study innovatively, smartly and very flexibly. All learning content can be accessed regardless of location and the modular structure allows you to learn at your own pace. Renowned and experienced professors will accompany you throughout your studies. You can study the distance learning program Marketing & Communication (B.A. Marketing & Kommunikation) part-time or full-time.

After completing your studies

You will create or strengthen brands and successfully retain customers. You analyse customer behaviour and needs and, based on this, create marketing strategies that make the company successful. You juggle with an innovative marketing mix and master new media. This is because online and social media marketing are also very important here. Final controlling enables you to react specifically to the rapid changes in the market.

You will gain your know-how for management tasks in marketing in the distance learning program in Marketing Communication (B.A. Marketing & Kommunikation) at ISM, which you will complete after 6 semesters with the academic degree “Bachelor of Arts Marketing & Communication”.