This degree programme is only available in German. However, we offer Business administration (B.Sc.) in English

Business Psychology (B.Sc. Wirtschaftspsychologie)

Business Psychology (B.Sc. Wirtschaftspsychologie)

This degree programme is only available in German. However, we offer Business administration (B.Sc.) in English

Business Psychology Online (B.Sc. Wirtschaftspsychologie)

Why does a consumer buy a certain product? Why does a brand enjoy a good reputation? You will address these questions in the Business Psychology (B.Sc. Wirtschaftspsychologie) online programme at ISM. The learning content places human behaviour in an economic context. On the basis of psychological foundations, connections between consumers, society, markets and brands can be identified and analysed, and well‑founded decisions can be made on this basis.

The Business Psychology (B.Sc. Wirtschaftspsychologie) distance learning is an interdisciplinary programme that provides you with specialist psychological knowledge, in-depth knowledge of business administration and management. The disciplines are always meaningfully linked within the modules.

Apply Now

Bachelor’s degree Business Psychology at a Glance

1. Bachelor’s degree Business Psychology – Your Career Path to the Future
2. This is what the Bachelor’s degree Business Psychology looks like
3. Overview – Costs for the Bachelor’s degree Business Psychology
4. Your Benefits in the Bachelor’s degree Business Psychology at ISM
5. Admission Requirements: Your Path to the Bachelor’s degree Business Psychology
6. Recognition of Prior Learning for the Bachelor’s degree Business Psychology
7. Your study programme Director for Bachelor’s degree Business Psychology ([B.Sc] Wirtschaftspsychologie)
8. FAQ for Bachelor Business Psychology

Bachelor’s degree Business Psychology – Your Career Path to the Future

A Renowned University with Top Rankings

Study at one of the leading business schools, backed by over 35 years of experience and consistently top-ranked in prestigious university rankings.

Exclusive AACSB Accreditation

Join the only distance learning programme in the German-speaking world offered by an AACSB-accredited university — a globally recognised mark of excellence among top-tier business schools.

Personalised and Modern

Benefit from one-to-one support through dedicated study coaches and tutors, along with cutting-edge learning materials designed specifically for distance education.

Overview of Bachelor’s degree Business Psychology

Normal study period

6 semesters, flexibly divisible

Start of semester

at any time

Qualification

Bachelor of Science

Language

German

Study locations

100% online studies, location independent or as face-to-face study

Practice

Workshop, Research project, Bachelor thesis

Accreditation

Accredited by the Accreditation Council

Student fees

Different cost models to choose from
To the cost overview

Admission requirement

Here you can find out everything about admission

This is what the Bachelor’s degree Business Psychology looks like

The business psychology degree online at ISM combines psychology and business to help you understand human behaviour in professional contexts. You’ll study core business subjects such as management, accounting, and economics while exploring personality, social, and organisational psychology. Modules in mathematics, statistics, and law provide analytical tools to evaluate data and support sound business decisions.

As you progress, you’ll study consumer and market psychology, intervention strategies, and leadership, all closely tied to practical applications. Elective modules let you focus on media, communication, or market research, aligning your studies with your career goals. Throughout the programme, you’ll strengthen communication, rhetoric, and self-management skills, preparing for roles that connect people and business. Whether you want to study psychology in Germany or from abroad, ISM’s flexible online structure lets you study full-time or part-time at your own pace.

This curriculum provides a sample study plan for the full-time option. Would you like to see the part-time curricula as well?

Download Sample Study Plan here

Click to enlarge

Overview – Costs for the Bachelor’s degree Business Psychology

Fulltime

6 – Semester
30 – ECTS per Semester

300 € – Enrollment fee
300 € – Registration fee Thesis

14.640 € – Total price
(incl. two additional
semesters)

390 €/Month

Part time fast

9 – Semester
20 – ECTS per Semester

300 € – Enrollment fee
300 € – Registration fee Thesis

15.720 € – Total price
(incl. two additional
semesters)

280 €/Month

Part time slow

12 – Semester
15 – ECTS per Semester

300 € – Enrollment fee
300 € – Registration fee Thesis

17.160 € – Total price
(incl. two additional
semesters)

230 €/Month

Find out now in an initial consultation

Do you have detailed questions about the requirements, the content structure or the financing options for distance learning? Feel free to contact us - we will be happy to help you with words and deeds!

Arrange consultation now

Your Benefits in the Bachelor’s degree Business Psychology at ISM

The business psychology distance learning forms the foundation for your career. If you decide to pursue a distance learning degree at ISM, you’ll benefit from numerous advantages that offer you maximum flexibility and a first-class education:

Trial period during the first four weeks: You have the opportunity to test the concept of distance learning free of charge during the first four weeks. This allows you to make sure that a distance learning programme truly suits you.
Study whenever and wherever you want: All learning materials are available to you digitally. Whether at your desk, on the go, or on the sofa – you decide how your studies fit into your daily life.
Individual support: Our study coaches and support team are available to assist you at any time, to answer your questions and help ensure the success of your studies.
Interactive exercises and exam preparation: Numerous practical assignments, flashcards, and mock exams help you prepare in the best possible way for your exams.
Close contact with lecturers: Our experienced lecturers and tutors support you both academically and practically – so you always stay on top of things and reach your goals.
100% flexible exams: No travel required – all exams are included in the tuition fees and can be taken conveniently online.
2 free additional semesters: If you are unable to earn all the required credit points within the standard period of study (e.g. six semesters for full-time study), you can catch up on the missing coursework during two additional semesters free of charge. This offer applies to every study model.

Your Studies, Your Pace

Whether you choose a full-time programme or a part-time option alongside your job – with a distance learning programme at ISM, you can tailor your education to fit your personal circumstances. You remain fully in control of your time without having to compromise on a high-quality education.

Receive informational materials about the Business Psychlogy online programme

Admission Requirements: Your Path to the Bachelor’s degree Business Psychology

Admission to ISM can be granted through several different paths.
Enrolment is based on the official admission requirements set by our university. Typically, access is granted with a higher education entrance qualification such as a A levels or a subject-specific qualification for a university of applied sciences. If you do not meet any of these requirements, you may be able to qualify through alternative admission routes.

If you're unsure whether you meet the requirements, we’re happy to advise you. Just get in touch with us by phone or email – we’ll review your documents and give you reliable feedback on your eligibility for admission.

Maximum Flexibility

Study full-time or part-time – design your studies according to your individual needs.

Personalised Support

Your personal study coach will guide you throughout your programme. experienced tutors are available to help with subject-specific questions in each module. Schedule a consultation.

This email address is being protected from spambots. You need JavaScript enabled to view it..

Renowned University

Over 35 years of experience and top positions in university rankings.

AACSB Accreditation

The only distance learning programme in the German-speaking world to hold this prestigious distinction.

Up-to-Date Learning Materials

All materials are newly developed and based on current real-world examples.

Practical Focus

Workshops and research projects provide a hands-on, practice-oriented education.

Future-Proof Career Field

With a bachelor’s degree you become part of a highly sought-after, future-oriented professional field.

Scientifically Grounded

The distance learning programme is based on the latest scientific research in the field of distance education.

Personal Atmosphere

As a smaller, more personal university, we offer you close support and an individualised learning environment.

Still Have Questions? We're Here for You!

Our academic advisory team is always available to support you with any questions you may have and to help you find the best path into your studies.

Already have all the information you need?

Start now – your dream degree programme is waiting!

Apply now

Recognition of Prior Learning for the Bachelor’s degree Business Psychology

Have you already started or completed a degree programme, completed a certified vocational training, or pursued specific continuing education courses? As part of your application – or even in advance – we will review which of your prior achievements can be credited toward your studies at ISM. This allows you to shorten your study duration, reduce tuition fees, and focus directly on new learning content.

We can recognise the following types of prior learning:

Academic achievements (e.g., from Bachelor’s or Master’s degree programmes)
Credentials from completed vocational training programmes
Continuing education qualifications (e.g., from the
Chamber of Industry and Commerce – IHK)
Professional work experience

Please send us the relevant certificates/proof along with a description of the learning content (e.g., module handbook, official curriculum plans) for evaluation.

Submit prior credits now

Shape the future of business with the Bachelor’s degree Business Psychology

By completing the B.Sc. in business psychology online, you’ll gain the expertise to understand, motivate, and manage people within professional and organisational settings. The programme combines psychological insight with business strategy, equipping you to analyse behaviour, enhance performance, and support effective leadership. You’ll explore topics such as organisational psychology, consumer behaviour, and human resource management, while developing essential analytical and communication skills. As part of one of the most established business psychology courses online, this degree empowers you to shape modern workplaces in which people and performance thrive together.

Your study programme Director for Bachelor’s degree Business Psychology ([B.Sc] Wirtschaftspsychologie)

Prof. Dr. Johanna Hailer

Wirtschaftspsychologie

Johanna is Professor of Communication and Marketing at ISM Campus Stuttgart. She completed her PhD at the Chair of Social and Business Psychology at Zeppelin University Friedrichshafen and then worked as a communications manager at a communications agency in Tübingen. Her research interests include brand psychology, digital marketing, audio marketing and digitalization and AI in teaching.

“The Business Psychology course provides a deeper insight into people's decision-making processes and at the same time shows what makes companies tick. This combination makes the course unbeatable for me - perfect for anyone who wants to combine psychological know-how with business skills.” - Prof. Dr. Johanna Hailer

FAQ for Bachelor Business Psychology

Is the Bachelor’s Degree in Business Psychology at ISM fully accredited?

ISM’s Business Psychology degree online is accredited by recognised higher education bodies, ensuring the qualification is accepted in Germany as well as internationally. ISM is additionally accredited by AACSB, a prestigious recognition awarded to only about 6% of business schools worldwide. This accreditation guarantees high academic standards, innovative teaching methods, and strong global relevance for your career in psychology and business.

Do I need a specific grade (NC) to be admitted to the Business Psychology online programme at ISM?

No, the business psychology online programme at ISM does not require a numerus clausus. You can enrol as soon as you meet the general admission criteria, with no restrictions related to your school-leaving grades. The flexible distance learning format at ISM offers open access for qualified applicants and enables you to begin your studies immediately, without waiting lists or competitive entry hurdles.

Is it possible to study Business Psychology online alongside full-time work?

Yes, the business psychology distance learning programme at ISM is built to accommodate busy schedules and varied lifestyles. All course materials, lectures and interactive exercises are available online around the clock, allowing you to study at your own pace. You are free to follow the programme full-time or part-time. This allows you to organise your timetable so that your professional responsibilities, personal commitments, and academic progress remain in balance.

Can prior education or professional experience be credited towards the degree?

ISM can take a range of prior achievements into account, including university coursework, recognised vocational training, and relevant professional experience. If recognised, they can lower your tuition costs and help shorten the overall duration of your business psychology courses online. You simply need to provide the required certificates and documents for a free, non-binding assessment. Every submission is reviewed individually to ensure that the recognition process remains fair and transparent.

Why should I study Business Psychology at ISM?

With more than 35 years of academic excellence, ISM is recognised as one of Germany’s top business schools and places a strong emphasis on modern digital learning. The business psychology degree online combines core principles of psychology and business, helping you understand organisational behaviour, consumer decision-making, and motivation. Taught by experienced academics and industry professionals, the programme strengthens your analytical, communication, and leadership abilities. Whether you choose to study psychology in Germany or from abroad, ISM provides the flexibility, recognition, and academic quality needed for a successful career in business and psychology.