Why does a consumer buy a certain product? Why does a brand enjoy a good reputation? You will deal with these questions in the Business Psychology (B.Sc. Wirtschaftspsychologie) distance learning program at ISM. The learning content places human behaviour in an economic context. On the basis of psychological foundations, connections between consumers, society, markets and brands can be identified, analysed and well-founded decisions made based on them.
The Business Psychology (B.Sc. Wirtschaftspsychologie) distance learning is an interdisciplinary program that provides you with psychological specialist knowledge, in-depth knowledge of business administration and management. The disciplines are always meaningfully linked within the modules.
Distance learning at ISM has a modular structure. You can organise your time flexibly and are not bound to a location. Renowned professors will be at your side throughout the entire study program of Business Psychology (B.Sc. Wirtschaftspsychologie). The distance learning program in Business Psychology (B.Sc. Wirtschaftspsychologie) can be completed part-time or full-time.
After successfully completing this, you will be the interface between business and psychology in companies. For example, you will analyse the work structures within an organisation, evaluate work processes and working relationships. You can find other exciting fields of work in advertising, market research or in the human resources area.
The interdisciplinary Business Psychology (B.Sc. Wirtschaftspsychologie) distance learning program is completed after 6 semesters with the academic degree “Bachelor of Science Business Psychology”.
This curriculum shows an exemplary study plan for the full-time variant. Would you also like to view the part-time curricula?
You can find these in this PDF.
Johanna is Professor of Communication and Marketing at ISM Campus Stuttgart. She completed her PhD at the Chair of Social and Business Psychology at Zeppelin University Friedrichshafen and then worked as a communications manager at a communications agency in Tübingen. Her research interests include brand psychology, digital marketing, audio marketing and digitalization and AI in teaching.
“The Business Psychology course provides a deeper insight into people's decision-making processes and at the same time shows what makes companies tick. This combination makes the course unbeatable for me - perfect for anyone who wants to combine psychological know-how with business skills.” - Prof. Dr. Johanna Hailer
Do you have detailed questions about the requirements, the content structure or the financing options for distance learning? Feel free to contact us - we will be happy to help you with words and deeds!
If you find the connections between psychological behaviour and economic factors exciting and are planning a future-oriented career, the Business Psychology (B.Sc. Wirtschaftspsychologie) distance learning program at ISM is just right for you. Regardless of whether you want to complete the distance learning part-time or full-time – you will be flexible, location-independent and will benefit from our innovative learning methods. We would be happy to advise you on your options at ISM as one of the best private Business schools in Germany.
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