Why does a consumer buy a certain product? Why does a brand enjoy a good reputation? You will deal with these questions in the Business Psychology (B.Sc. Wirtschaftspsychologie) distance learning program at ISM. The learning content places human behaviour in an economic context. On the basis of psychological foundations, connections between consumers, society, markets and brands can be identified, analysed and well-founded decisions made based on them.
The Business Psychology (B.Sc. Wirtschaftspsychologie) distance learning is an interdisciplinary program that provides you with psychological specialist knowledge, in-depth knowledge of business administration and management. The disciplines are always meaningfully linked within the modules.
Distance learning at ISM has a modular structure. You can organise your time flexibly and are not bound to a location. Renowned professors will be at your side throughout the entire study program of Business Psychology (B.Sc. Wirtschaftspsychologie). The distance learning program in Business Psychology (B.Sc. Wirtschaftspsychologie) can be completed part-time or full-time.
After completing your studies
After successfully completing this, you will be the interface between business and psychology in companies. For example, you will analyse the work structures within an organisation, evaluate work processes and working relationships. You can find other exciting fields of work in advertising, market research or in the human resources area.
The interdisciplinary Business Psychology (B.Sc. Wirtschaftspsychologie) distance learning program is completed after 6 semesters with the academic degree “Bachelor of Science Business Psychology”.