M.A. Digital Marketing Management

Digital Marketing Management Master’s – digital skills for future-proof marketing

The digital age has fundamentally changed consumer behaviour. Digital communication channels such as social media platforms enable companies to address target groups more directly and engage them more interactively than ever before. Digital sales channels such as online shops remove spatial boundaries when addressing customers. The increasing digitalisation and globalisation of markets poses marketing challenges for companies. Today, customers expect digital expertise on the part of companies – from a professional social media presence and visibility in search engines to the seamless dovetailing of digital and physical channels in terms of omnichannel management.

Companies need qualified specialists and managers – such as those who have completed the Digital Marketing Management M.A. – who understand and master the digital marketing, communication and media business: to plan and design marketing strategies and activities using digitalisation.

What to expect in your Digital Marketing Management Master’s

The Digital Marketing Management degree programme qualifies you to support companies in mastering their digital challenges. You’ll acquire sound knowledge in the conception of digital marketing strategies and learn which business and revenue models are possible in the online business sector. In addition, the Digital Marketing Management Master’s programme highlights various communication approaches to reach customers via digital channels – from social media and influencer marketing to content marketing and effective storytelling, but also with a targeted look at tools such as audio and messenger marketing and search engine marketing.

Mon 25 October

Info-Webinar Master (Deutsch)

25.10.2021 | 18:00
Mon 25 October

Info-Webinar Masters (English)

25.10.2021 | 19:00

A Master’s in Marketing Management by distance learning at a glance

Normal study period

Normal study period

  • four semesters
Start of semester

Start of semester

  • at any time
Admission requirement

Admission requirement

  • bachelor’s degree with 50 ECTS in the field of economics (can also be completed via a Pre-Master’s degree)
Qualification

Qualification

  • Master of Arts
Language

Language

  • English
Study locations

Study locations

Practice

Practice

  • workshop / research project
Accreditation

Accreditation

  • an accreditation procedure is running
Tuition fees

Tuition fees

  • Different cost models to choose from
Recognition of prior studies

Recognition of prior studies

  • recognition of prior studies is possible upon application. Our study coaches will advise you on this.

Overview - Costs for a Master's Degree

Fulltime

  • 4  –  Semester
  • 30  –  ECTS per Semester

  • 690 €  –  Enrollment fee
  • 12.450 €  –  Total price

490 €/Month

Part time fast

  • 6  –  Semester
  • 20  –  ECTS per Semester

  • 690 €  –  Enrollment fee
  • 13.290 €  –  Total price

350 €/Month

Part time slow

  • 8  –  Semester
  • 15  –  ECTS per Semester

  • 690 €  –  Enrollment fee
  • 14.130 €  –  Total price

280 €/Month

Find out now in an initial consultation

Do you have detailed questions about the requirements, the content structure or the financing options for distance learning? Feel free to contact us - we will be happy to help you with words and deeds!

Arrange consultation now

The goals of the Digital Marketing Management Master’s

After the Digital Marketing Master’s, you will understand how customers use these digital channels to make purchasing decisions and know the underlying psychological mechanisms that are triggered in the digital environment. The focus of the Online Master’s in Digital Marketing Management is therefore on individual skill development, from the conception of digital marketing strategies and the planning of digital communication channels and content to the operational implementation of digital marketing measures.

 

Your advantages with a Master Digital Marketing Master’s

With the Digital Marketing Management Master’s from ISM, you will be comprehensively and soundly prepared for positions in the field of digital and online marketing in various industries and companies as well as in consulting. Further advantages:

  • practical relevance and application-oriented distance learning
  • business management knowledge and skills are imparted
  • specialised knowledge of different digital marketing topics throughout the entire marketing process
  • 360° perspective: from the evaluation of digital business models to conceptualisation, operational implementation and monitoring
  • reference to current market developments
  • illustration of theoretical content and contexts using examples and case studies
  • interactive and agile learning environment
  • expert lecturers provide practical insights
  • project-oriented study modules
  • distance learning with a high degree of individual flexibility

 

The prerequisites for the Master’s in Digital Marketing Management

First and foremost, a key prerequisite for successfully completing the Digital Marketing Management degree programme is a great enthusiasm for digital marketing and all related topics. The Digital Marketing Management M.A. deals with exciting questions such as:

  • Why do companies today pay influencers on social media large sums of money to present their products?
  • Why do followers end up listening to these influencers?
  • How are products bought and consumed today?
  • How does this new behaviour change the emergence of new business models?

A curiosity for the latest trends and developments in digital marketing is a good starting point for successfully completing the Digital Marketing Management degree. Previous knowledge of basic marketing concepts is advantageous. A sound knowledge of the English language is a basic requirement.

Your study program director for business administration M.A. Digital Marketing Management

Pascal Bruno is Professor for Digital Marketing and Brand Management at the ISM Campus in Frankfurt. He received his diploma and doctorate in marketing and brand management from the University of Cologne. Prior to his professorship, he held various marketing positions at Opel, where he worked in marketing communications and brand strategy and was involved in the creation and international implementation of 360° marketing campaigns, including social media assets and influencer collaborations. Furthermore, Prof. Dr. Pascal Bruno worked in media planning and supported the Chief Marketing Officer as a business planner. He was also International Marketing Manager in New Business Development at Douglas, where he explored and implemented numerous digital business opportunities for the beauty retailer. “What excites me about this programme is that the distance learning concept is a prime example of digitalisation – the use of digital technologies to create new value-added opportunities. Therefore, a Digital Marketing Management degree programme in this format could not be more fitting. It fully exploits the possibilities of digital technologies and at the same time teaches comprehensive digital marketing skills”, Prof. Dr. Pascal Bruno.
Prof. Dr. Pascal Bruno Digital Marketing Management Master’s Linked In

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