The digital age has fundamentally changed consumer behaviour. Digital communication channels such as social media platforms enable companies to address target groups more directly and engage them more interactively than ever before. Digital sales channels such as online shops remove spatial boundaries when addressing customers. The increasing digitalisation and globalisation of markets poses marketing challenges for companies. Today, customers expect digital expertise on the part of companies – from a professional social media presence and visibility in search engines to the seamless dovetailing of digital and physical channels in terms of omnichannel management.
Companies need qualified specialists and managers – such as those who have completed the Digital Marketing Management M.A. – who understand and master the digital marketing, communication and media business: to plan and design marketing strategies and activities using digitalisation.
The Digital Marketing Management degree programme qualifies you to support companies in mastering their digital challenges. You’ll acquire sound knowledge in the conception of digital marketing strategies and learn which business and revenue models are possible in the online business sector. In addition, the Digital Marketing Management Master’s programme highlights various communication approaches to reach customers via digital channels – from social media and influencer marketing to content marketing and effective storytelling, but also with a targeted look at tools such as audio and messenger marketing and search engine marketing.
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After the Digital Marketing Master’s, you will understand how customers use these digital channels to make purchasing decisions and know the underlying psychological mechanisms that are triggered in the digital environment. The focus of the Online Master’s in Digital Marketing Management is therefore on individual skill development, from the conception of digital marketing strategies and the planning of digital communication channels and content to the operational implementation of digital marketing measures.
With the Digital Marketing Management Master’s from ISM, you will be comprehensively and soundly prepared for positions in the field of digital and online marketing in various industries and companies as well as in consulting. Further advantages:
First and foremost, a key prerequisite for successfully completing the Digital Marketing Management degree programme is a great enthusiasm for digital marketing and all related topics. The Digital Marketing Management M.A. deals with exciting questions such as:
A curiosity for the latest trends and developments in digital marketing is a good starting point for successfully completing the Digital Marketing Management degree. Previous knowledge of basic marketing concepts is advantageous. A sound knowledge of the English language is a basic requirement.